Retail Boutique Now Open!

In June, we moved from Battle Creek, Michigan to Greenville, South Carolina. We are proud to announce our retail boutique is now open at 404 River Street, Greenville, SC. Our boutique is the only place in the world you can see the full variety and availability of lab-created diamonds, and if you aren't familiar with them, is a great place to learn too. Conveniently located halfway between Atlanta and Charlotte, and at the foothills of the Appalachian Mountains, Greenville is a beautiful and lively town to visit. We welcome anyone in the area or just passing through to stop by and visit.

New Pinks & Greens

In October, we added 15 new pink, red and green diamonds from .22ct to .92ct. Many have already sold, though many more wonderful colors are still available. The notorious 'bubblegum pink' is still difficult to achieve in anything larger than about 1/3ct, though we are still working on growing better candidates for treatment.
View Pinks, Reds & Greens

Holiday Delivery

With the holidays coming up, it is time to plan accordingly. All of our loose diamonds are available to ship in at most a couple days. Our jewelry typically takes 2-3 weeks to make, but our jewelers are busier around this time of year, so the earlier you can place your jewelry orders, the better.

If you are short on time, or don't know which ring to pick, we can set any of our diamonds into a standard 14kt white gold four or six prong solitaire for $250. These are in-stock and can be delivered complete in just a few days. If you later decide on one of our other rings, we will provide free return shipping and will apply the full $250 toward the price of your new ring.

Attention Jewelers

In August we launched a website dedicated to jewelers. If you are a qualified member of the jewelry trade, you can apply to access the site and purchase lab-created diamonds for your customers.
Visit our new site

Production Update

Our largest batch ever of white and blue diamonds, both in quantity and carat weight just went into cutting. It is too early to know any specific shapes, colors or yields, but we have many good candidates. Among the whites, we should have many up to .50 or .60ct. We do have some larger white rough, but we don't speculate on those until after they have been cut and graded.

If you have been waiting for a specific size, color or shape, let us know and we will see if our cutters can make something close for you. As always, if you are on our waiting list, we will notify you once these become available. Depending on how long cutting and grading take, these new diamonds will probably be available in late December or early January. If you need something for a holiday proposal, all of our in-stock diamonds include a lifetime 100% trade-up and a 30-day return policy.